System and method for a multi-channel application (app) and platform

A computer system for generating and configuring a customer application (app) associated with a business enterprise, said system comprising:

• an end-user interface module, said end-user interface module being configured for providing access over the web for end-users comprising one or more consumer end-users and one or more business enterprise end-users;
• a services module, said services module being configured for generating and configuring the app;
• said services module being configured for generating a plurality of channels for the customer app for interacting with the business enterprise, and the plurality of channels comprising one or more of a service booking component, an ecommerce and payment module, a loyalty program module, an in-app consultation module, a client interaction module, a social media module and a marketing module
• a database module, said database module being configured for storing data associated with the customer app and the business enterprise.

A computer program product comprising an application program for providing a user with a plurality of channels for interacting with a business enterprise, said computer program product being stored on a tangible machine readable medium, and comprising computer readable instructions for:

• generating a plurality of screens for display on a device;
• generating one or more user responsive inputs for each of said a plurality of screens;
• each of the plurality of channels comprising one or more of said plurality of screens, and said one or more user responsive inputs comprising context dependent functions for said associated channel;
• the plurality of channels comprising one or more of a service booking function, an ecommerce and payment function, a loyalty program function, an in-app consultation function, a client interaction function, a social media function and a marketing function.