Back to results
US 2020/0265477 A1Published application
Targeted advertising systems and methods
AssigneeSphere Access, Inc.
InventorAdam Allison
Life of this patent
Estimating the term…
Loading patent…
Loading patent…
AssigneeSphere Access, Inc.
InventorAdam Allison
Estimating the term…
A system for and methods of providing targeted advertising and measuring effectiveness of the same is provided. The system includes a plurality of display devices associated with respective image capturing devices. The system is configured to determine a composite classification for groups of individuals engaged with or otherwise facing a display device, thereby assisting the system in identifying content to be displayed. Content is stored remotely and is categorized based on perceived effectiveness based on a number of factors, including location, time, demographics, and the like. While content is being displayed, the system is configured to assess a variety of actions, including attachment, dwell, rejection, and/or reattachment, as applicable, thereby assessing effectiveness of the content. Effectiveness of content is recorded for future reporting and/or for updating content categorization, thereby increasing reliability of identifying content in the future.
A method for targeting advertisements, the method comprising:
A method for targeting advertisements, the method comprising:
A targeting advertisement system, the system comprising:
Dependencies are inferred from the claim text.