Method and System for Customizing End User Gaming Experience

A method of customizing end user gaming experience, comprising:

• initiating, by an organization computing system, a campaign comprising one or more offers, each offer corresponding to a personalized game to be played by each end user device, wherein upon completion of one or more hurdles in the personalized game, each end user device receives a reward;
• receiving, by the organization computing system from a client computing system, one or more streams of end user transaction data comprising one or more transactions at a facility or organization associated with the client computing system;
• analyzing, by the organization computing system, each of the one or more transactions to identify which transactions triggered completion of a hurdle for each end user device;
• monitoring, by the organization computing system, each end user's progress in the personalized game;
• based on the monitoring, generating, by the organization computing system, one or more new versions of machine learning models, the one or more new versions of machine learning models configured to assign one or more offers to one or more end users and personalize each of the one or more offers for each end user.

A non-transitory computer readable medium having instructions stored thereon, which, when executed by a processor, cause the processor to perform a method of customizing end user gaming experience, comprising:

• receiving a campaign creation request from a client computing system, the campaign creation request comprising one or more parameters of a campaign associated with the campaign request;
• creating the campaign based on the one or more parameters associated with the campaign request;
• personalizing one or more offers for an end user of one or more end users, each of the one or more offers comprising a game having one or more hurdles, wherein completion of each of the one or more hurdles leads to a reward;
• mapping a subset of the one or more personalized offers to each end user;
• pushing the one or more personalized offers to each respective end user device;
• monitoring each end user's progression in a respective game;
• and
• updating each user's progression.