Systems and methods for data segmentation

The system of claim 8, wherein the computer program code is further configured to cause the system to:

• receive, at the user interface, a test request to test the campaign configuration, the test request comprising data associated with a test percentage of the target population and a control percentage of the target population;
• send, with the transceiver, the marketing campaign to a first plurality of user devices associated with the test percentage of the target population and to a second plurality of user devices associated with the control percentage of the target population;
• collect, by the one or more processors, first data regarding a first campaign responsiveness of the test percentage of the target population;
• collect, by the one or more processors, second data regarding a second campaign responsiveness of the control percentage of the target population;
• and
• automatically determine, by the one or more processors, the first campaign responsiveness based at least in part on a comparison of the first data and the second data.

A system comprising:

• a transceiver;
• a user terminal comprising a user interface;
• an application
• one or more processors;
• and
• at least one memory in communication with the one or more processors, the transceiver, the application, and the user terminal, and storing computer program code that, when executed by the one or more processors, is configured to cause the system to:
• receive, at the user interface, a first request to create a marketing campaign with the application;
• provide, at the user interface, an option to auto-populate one or more fields of the application;
• receive, at the user interface, a selection of the option to auto-populate the one or more fields of the application;
• retrieve, from a marketing campaign database, a first set of one or more fields based on previous customer population parameters;
• auto-populate, by the user interface, the first set of the one or more fields in the application;
• receive, at the user interface, data associated with an eligible customer population including new customer population parameters and a selection of a previous marketing campaign;
• map, with the application, the first set and the new customer population parameters to vendor-specific variables;
• output, with the transceiver, a second request seeking information about the eligible customer population using the vendor-specific variables to a customer information system storing customer information;
• receive, at the transceiver, customer information associated with the eligible customer population from the customer information system;
• extract, by the one or more processors, a campaign configuration template from the previous marketing campaign based on the first request;
• derive, by the one or more processors, a first portion of a target population from the campaign configuration template;
• identify, by the one or more processors, a second portion of the target population from the customer information based at least in part on the new customer population parameters and the previous customer populations parameters, the second portion of the target population selected from the eligible customer population;
• generate, by the one or more processors, a target population database including the customer information for the target population;
• validate the customer information stored in the target population database by:
• comparing the customer information to the new customer population parameters and the previous customer population parameters to determine a partial match;
• and
• send, with the transceiver, the marketing campaign to a plurality of user devices associated with the target population.