Method for dynamic enrichment of inbound telephone calls based on real estate leads

A method comprising:

• accessing a property address in a real estate campaign, the property address associated with a telephone number;
• generating a virtual telephone number associated with the real estate campaign;
• transmitting a personalized message to the telephone number, the personalized message indicating the virtual telephone number;
• at a first time, receiving an incoming call to the virtual telephone number;
• in response to a caller number of the incoming call matching the telephone number:
• retrieving a set of property data items from a set of property data providers based on the property address;
• for each property data item in the set of property data items:
• calculating a confidence score for the property data item based on the set of property data providers;
• calculating a relevancy score for the property data item based on a set of characteristics of the real estate campaign;
• and
• calculating a priority score for the property data item based on the relevance score for the property data item and the confidence score of the property data item;
• ordering the set of property data items based on the priority score for each property data item in the set of property data items to generate a ranking of property data items;
• displaying the set of property data items based on the ranking of property data items;
• and
• at a second time within a threshold time period of the first time, forwarding the incoming call to a marketer telephone number associated with the real estate campaign.

A method comprising:

• receiving a property address in a real estate campaign, the property address associated with a telephone number;
• generating a virtual telephone number associated with the real estate campaign;
• at a first time, receiving an incoming call to the virtual telephone number;
• in response to matching a caller number of the incoming call to the telephone number:
• retrieving a set of property data items for the property address associated with the telephone number;
• retrieving a set of demographic data items associated with the telephone number;
• at a second time within a threshold duration of the first time, displaying the set of property data items and the set of demographic data items at a call enrichment interface;
• and
• at a third time subsequent to the second time, forwarding the incoming call to a marketer telephone number associated with the real estate campaign.