Adaptive location branding

Abstract

A method and system for providing location-specific information to users, wherein this information is directly maintained and supplied by the provider of the service. This information is supplied by means of an application running on a personal communication device, where the application is developed and provided by a third-party servicer (e.g., CollegeNET) and the third party servicer makes various program options/APIs of the application available to and selectable by its customers (e.g., various universities). This way, the organization wanting to supply the information, such as a university, does not have to develop their own unique applications to provide a unique user experience tied to the university, and the users don't have to download an application for each school they visit. Other embodiments of the invention are directed to an alternative method for changing the appearance and/or functionality of a location-aware application on a portable communication device. The method includes capturing or retrieving a digital image of a subject using a portable communications device; analyzing the digital image to determine a subject of the digital image; detecting a location associated with the digital image; and displaying information related to the subject of the digital image and the location associated with the digital image.

Dependencies are inferred from the claim text.