Decoration apparatus for decorating a web of labeling material and method of decorating a web of label material

Decoration apparatus (1, 1′) for decorating a web of labeling material (2) comprising:

• conveyer (6) for advancing the web of labeling material (2) between a first station (7) and a second station (8);
• an activation unit (9) adapted to apply an activation energy at a activation station (10) onto the web of labeling material (2) for selectively activating activatable pigments (3) present in the web of labeling material (2) or for locally ablating the web of labeling material, the activation station (10) being arranged between the first station (7) and the second station (8);
• and
• a temperature-conditioning unit (14), wherein:
• at least a portion of the temperature-conditioning unit (14) is arranged between the first station (7) and the second station (8);
• and
• the temperature-conditioning unit (14) is adapted to in use, cool and/or heat the web of labeling material (2) prior, during and/or after selective activation of the activatable pigments (3).