Dynamic digital object placement in video stream

A system comprising:

• a communications interface configured to communicate with media and ad servers over a network;
• and
• a processor configured to:
• maintain an exchange network, wherein the exchange network is associated with a plurality of engagement entities and a plurality of content providers;
• receive, from an engagement entity in the plurality of engagement entities, an engagement proposal in the exchange network, the engagement proposal comprising one or more media assets for the engagement and proposed engagement information;
• receive, from a content provider in the plurality of content providers, one or more content provider requirements and a video stream comprising one or more engagement surfaces, wherein the one or more engagement surfaces comprise one or more two-dimensional or three-dimensional surfaces of objects displayed within the video stream;
• determine that the engagement proposal matches the content provider requirements;
• match the engagement entity with the content provider;
• and
• dynamically insert the one or more media assets into the video stream by mapping the media assets to the one or more engagement surfaces.

A non-transitory computer readable medium having instructions stored thereon for performing a method, the method comprising:

• maintaining an exchange network, wherein the exchange network is associated with a plurality of engagement entities and a plurality of content providers;
• receiving, from an engagement entity in the plurality of engagement entities, an engagement proposal in the exchange network, the engagement proposal comprising one or more media assets for the engagement and proposed engagement information;
• receiving, from a content provider in the plurality of content providers, one or more content provider requirements and a video stream comprising one or more engagement surfaces, wherein the one or more engagement surfaces comprise one or more two-dimensional or three-dimensional surfaces of objects displayed within the video stream;
• determining that the engagement proposal matches the content provider requirements;
• matching the engagement entity with the content provider;
• and
• dynamically inserting the one or more media assets into the video stream by mapping the media assets to the one or more engagement surfaces.