US 2020/0092389 A1 · METHOD AND SYSTEM FOR OPTIMISING THE DELIVERY OF CONTENT TO MOBILE DEVICES USING MICROZONES AND MACROZONES

Abstract

Herein is described a method and system for optimising the delivery of content to mobile devices using microzones and macrozones and their associated methodologies. The macrozone method reduces the amount of content transferred to mobile devices. The macrozone method simplifies the determination of relevant microzones. The macrozone method also reduces the communication required between server and mobile device. The microzone method simplifies calculations for determining proximity to locations and narrows the focus for delivery of information based on proximity. The microzone method combined with the macrozone method reduces the total calculations and communications required within the total system. The system is further optimised by using microtimes and microcategories. The creation and management of content relating to microzones, microtimes and microcategories is managed through a campaign management system. Users of mobile devices receive content that is relevant geographically and contextually; with a reduced impact on the mobile device's resources.

Claims20

Dependent claims

A system and method for optimizing the delivery of content to mobile devices using the standard macrozone and microzone method;

where a standard macrozone is a square boundary around a mobile device that is calculated by determining a minimum and maximum latitude and a minimum and maximum longitude;
where the distance from the mobile device to each of the minimum and maximum latitude and longitudes is defined by 10 times the size of the radius of a microzone;
where a microzone is a static virtual geographic area with a radius that is the length of a standard city block, which is between 80 metres and 274 metres;
that has its centre point defined by a latitude and longitude, which is determined by using the coordinates provided by a Global Positioning System that is connected to the mobile device;
and where a mobile device will only ever receive content if it enters a microzone that is within a standard macrozone;
and where the system determines that a mobile device enters a microzone when the distance from the mobile device to the centrepoint of the microzone is less than the distance of the radius of the microzone;
and where this later calculation occurs on the mobile device.

4 more elements

A system and method for optimizing the delivery of content to mobile devices using the routed macrozone and microzone method;

where a routed macrozone is calculated by using the predefined distance as a buffer around a predefined route;
where the buffer distance, is defined by 10 times the size of the radius of a microzone;
and where a route is defined as a path that a mobile device user wishes to take between two points;
where a microzone is a static virtual geographic area with a radius that is the length of a standard city block, which is between 80 metres and 274 metres;
that has its centre point defined by a latitude and longitude, which is determined by using the coordinates provided by a Global Positioning System that is connected to the mobile device;
and where a mobile device will only ever receive content if it enters a microzone that is within a routed macrozone;
and where the system determines that a mobile device enters a microzone when the distance from the mobile device to the centrepoint of the microzone is less than the distance of the radius of the microzone;
and where this later calculation occurs on the mobile device.

5 more elements

Dependencies are inferred from the claim text.

Method and system for optimising the delivery of content to mobile devices using microzones and macrozones

Life of this patent

Method and system for optimising the delivery of content to mobile devices using microzones and macrozones

Life of this patent

Abstract

Claims20