Streaming media augmentation and delivery

A computer system comprising:

• a memory;
• and
• a processor in communication with the memory, wherein the computer system is configured to perform a method comprising:
• identifying target streaming media to be streamed to a user device of a user;
• categorizing a plurality of streaming media available for augmenting the target streaming media, and producing, based on the categorizing, a set of candidate augmentation streaming media;
• selecting at least one augmentation streaming media of the set of candidate augmentation streaming media, and augmenting the target streaming media with the selected at least one augmentation streaming media to produce an augmented streaming media, wherein each selected augmentation streaming media is selected based at least in part on the selected augmentation streaming media being a demonstration of one or more applications of a subject of the target streaming media, wherein the subject of the target streaming media is a product or service, wherein the one or more applications comprise one or more uses of the product or service, wherein the target streaming media is an advertisement depicting a first use of the product or service, and wherein a selected augmentation streaming media of the at least one augmentation streaming media depicts a second use for that product or service that is an alternative to the first use of the product or service;
• and
• based on an initiation to stream the target streaming media to the user device, streaming the augmented streaming media to the user device.

A computer program product comprising:

• a computer readable storage medium readable by a processing circuit and storing instructions for execution by the processing circuit for performing a method comprising:
• identifying target streaming media to be streamed to a user device of a user;
• categorizing a plurality of streaming media available for augmenting the target streaming media, and producing, based on the categorizing, a set of candidate augmentation streaming media;
• selecting at least one augmentation streaming media of the set of candidate augmentation streaming media, and augmenting the target streaming media with the selected at least one augmentation streaming media to produce an augmented streaming media, wherein each selected augmentation streaming media is selected based at least in part on the selected augmentation streaming media being a demonstration of one or more applications of a subject of the target streaming media, wherein the subject of the target streaming media is a product or service, wherein the one or more applications comprise one or more uses of the product or service, wherein the target streaming media is an advertisement depicting a first use of the product or service, and wherein a selected augmentation streaming media of the at least one augmentation streaming media depicts a second use for that product or service that is an alternative to the first use of the product or service;
• and
• based on an initiation to stream the target streaming media to the user device, streaming the augmented streaming media to the user device.