Methods and apparatus to exclude network communication traffic from media monitoring records
AssigneeThe Nielsen Company (US), LLC
InventorJoseph Kerkes
Life of this patent
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Abstract
Methods and apparatus to exclude network communication traffic from media monitoring records are disclosed herein. An example apparatus includes a first communication radio to collect records of network traffic on a communication network and a second communication radio to transmit the records identifying a portion of the network traffic to an audience measurement entity. The example apparatus further includes a MAC address determiner to determine the MAC address of the second communication radio and a record filter to remove the network communication associated with the MAC address from the records.
Claims19
An apparatus including:
- a first communication radio to collect first records of first network traffic on a communication network;
- a second communication radio to transmit, via a network communication, the first records to an audience measurement entity;
- the first communication radio to collect second records of second network traffic on the communication network, the second network traffic including the network communication;
- a MAC address determiner to determine a MAC address of the second communication radio;
- a record filter to remove the network communication from the second records, the network communication identified based on the MAC address;
- and
- the second communication radio to transmit the second records to the audience measurement entity, the first records and the second records including media monitoring data about media presented via the communication network.
A method including:
- collecting first records of first network traffic on a communication network;
- transmitting, via a network communication using a second communication radio, the first records to an audience measurement entity;
- collecting second records of second network traffic on the communication network, the second network traffic including the network communication;
- determining a MAC address of the second communication radio;
- removing the network communication from the second records from the second records, the network communication identified based on the MAC address;
- and
- transmitting the second records to an audience measurement entity, the first records and the second records including media monitoring data about media presented via the communication network.
A non-transitory computer readable storage medium including instructions, which when executed, cause a processor to:
- collect first records of first network traffic on a communication network;
- transmit, via a network communication using a second communication radio, the first records to an audience measurement entity;
- collect second records of second network traffic on the communication network, the second network traffic including the network communication;
- determine a MAC address of a second communication radio;
- remove the network communication from the second record traffic associated with the MAC address from the second records, the network communication identified based on the MAC address;
- and
- transmit the second records to an audience measurement entity, the first records and the second records including media monitoring data about media presented via the communication network.
Dependencies are inferred from the claim text.