Information processing system, information processing apparatus and vehicle-directed advertisement information distribution method

An information processing apparatus comprising:

• a communicator configured to receive position information of a vehicle in which a display is installed so as to face an inside of the vehicle, from an in-vehicle apparatus included in the vehicle, the in-vehicle apparatus being configured to perform processing for display on the display;
• and
• a controller configured to transmit advertisement data including a content posted on a sign present within a predetermined range centered on the vehicle in a direction in which the display is installed, the predetermined range being identified based on the position information of the vehicle and map information, to the in-vehicle apparatus via the communicator.

A vehicle-directed advertisement information distribution method, the method comprising:

• receiving position information of a vehicle in which a display is installed so as to face an inside of the vehicle, from an in-vehicle apparatus included in the vehicle, the in-vehicle apparatus being configured to perform processing for display on the display;
• and
• transmitting advertisement data including a content posted on a sign present within a predetermined range centered on the vehicle in a direction in which the display is installed, the predetermined range being identified based on the position information of the vehicle and map information, to the in-vehicle apparatus via the communicator.