Creating content items

A computer program product, comprising

• a non-transitory computer-readable storage device having computer-executable program instructions embodied thereon that when executed by one or more computing devices cause the computer to create content items based on received template data, the computer-readable program instructions comprising:
• computer-executable instructions to receive a request from a content provider to create a content item associated with a product to be displayed in conjunction with one or more electronic documents on user computing devices;
• computer-executable instructions to receive, from the content provider, a content item template and data related to the product;
• computer-executable instructions to receive, from a user computing device, a request to serve a content item in conjunction with an electronic document, the request comprising one or more keyword search terms associated with a search query;
• computer-executable instructions to select at least one item of data to include in the content item based on conditions of the request;
• computer-executable instructions to select create the content item based on the selected at least one item of data;
• and
• computer-executable instructions to provide the content item to the user computing device to display in conjunction with the electronic document based on the one or more keyword search terms being associated with the content item.

A system to create content items based on received template data, comprising:

• a storage device;
• and
• a processor communicatively coupled to the storage device, wherein the processor executes application code instructions that are stored in the storage device to cause the system to:
• receive a request from a content provider to create a content item associated with a product to be displayed in conjunction with one or more electronic documents on user computing devices;
• receive, from the content provider, a content item template and data related to the product;
• receive, from a user computing device, a request to serve a content item in conjunction with an electronic document, the request comprising one or more keyword search terms associated with a search query;
• select at least one item of data to include in the content item based on conditions of the request;
• select create the content item based on the selected at least one item of data;
• and
• provide the content item to the user computing device to display in conjunction with the electronic document based on the one or more keyword search terms being associated with the content item.