US 2020/0090219 A1Published application

Distributing content items

AssigneeGoogle Inc.

InventorsDavid Aubespin, Arnaud Sahuguet

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Abstract

The technology comprises a server configured to distribute content items for display. The server is configured to receive a content item to be displayed in conjunction with one or more electronic documents on user computing devices, the content item being associated with one or more keywords, and a request to serve a content item in connection with an electronic document, the request comprising one or more keyword search terms associated with a search query. The server determines that the one or more keyword search terms comprises a specific keyword associated with the content item based on a comparison of the one or more keyword search terms to one or more keywords associated with the content item. Based on the determination that the keyword search terms comprise the specific keyword, the server provides the content item to the user computing device to display in conjunction with the electronic document.

Claims18

Dependent claims

A computer-implemented method to display content items on user computing devices, comprising:

receiving, by one or more computing devices, a content item to be displayed in conjunction with one or more electronic documents on user computing devices, the content item being associated with keywords;
receiving, by the one or more computing devices, multiple different requests to serve a content item in connection with an electronic document, each particular request among the multiple different requests comprising different search terms;
selecting, by the one or more computing devices, the content item for delivery responsive to each of the different requests based on each of the different search terms matching one or more of the keywords specified for the content item based on a comparison of the search terms to the keywords specified for the content item;
populating, by the one or more computing devices, the content item with first content when the content item is selected for delivery in response to a first particular request among the multiple different requests, wherein the first particular request includes a first search term;
transmitting, by the one or more computing devices, the content item including the first content in response to the first particular request;
populating, by the one or more computing devices, the content item with second content when the content item is selected for delivery in response to a second particular request among the multiple different requests, wherein the second particular request includes a second search term that differs from the first search term;
and
transmitting, by the one or more computing devices, the content item including the second content in response to the second particular request.

5 more elements

A non-transitory computer-readable medium storing instructions that when executed by one or more computing devices cause the one or more computing devices to perform operations comprising:

receiving a content item to be displayed in conjunction with one or more electronic documents on user computing devices, the content item being associated with keywords;
receiving multiple different requests to serve a content item in connection with an electronic document, each particular request among the multiple different requests comprising different search terms;
selecting the content item for delivery responsive to each of the different requests based on each of the different search terms matching one or more of the keywords specified for the content item based on a comparison of the search terms to the keywords specified for the content item;
populating the content item with first content when the content item is selected for delivery in response to a first particular request among the multiple different requests, wherein the first particular request includes a first search term;
transmitting the content item including the first content in response to the first particular request;
populating the content item with second content when the content item is selected for delivery in response to a second particular request among the multiple different requests, wherein the second particular request includes a second search term that differs from the first search term;
and
transmitting the content item including the second content in response to the second particular request.

5 more elements

Dependencies are inferred from the claim text.