Systems and methods for evaluating effectiveness of outdoor or indoor advertisements

A computer-implemented method for calculating a user promotion in conjunction with outdoor or indoor advertising, the method being performed in conjunction with a computer system comprising a central processor, a positioning device, a display device, and a memory, the computer-implemented method comprising:

• a) the use of a central processor for publishing photos or videos created by the user on a social network;
• b) checking whether photos or videos published on the social network are still available;
• c) if the published photos or videos are still available, the level of interaction of other users with the published photos or videos is determined;
• d) determination of information about the tariff applicable to the advertising campaign corresponding to the published photo or video and social network;
• and
• e) calculation of the number of points (P) received by the user for published photos or videos on the social network based on certain tariff information and a certain level of interaction.