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US 2020/0090211 A1Published application
Call tracking
AssigneeInvoca, Inc.
InventorsGarvan Michael Kuskey, Lauren Kimberly Harris, Colin D. Kelley
Life of this patent
Estimating the term…
Abstract
There are disclosed systems and methods for facilitating communications between individuals and enterprises and in particular, to methods and systems for tracking and attributing customer and/or customer prospect online and offline communications in association with a marketing campaign.
Claims20
A system comprising:
- a computing device;
- a data network interface;
- non-transitory media storing instructions readable by the computing device, that when executed by the computing device, cause the computing device to:
- associate a pool of potential system phone numbers with an email marketing campaign, the pool of potential system phone numbers associated by a marketing or tracking system;
- transmit an email to a plurality of customer prospects associated with the email marketing campaign wherein the email is configured to fetch an image upon presentation to a customer prospect;
- receive, via the data network interface, an image fetch request from an Internet-connected computing device of a customer prospect from the plurality of customer prospects wherein the image fetch request includes as a parameter an email address of the customer prospect;
- dynamically select a phone number of the pool of potential system phone numbers based on the image fetch request and the email marketing campaign;
- generate an image comprising at least the phone number selected from the pool of phone numbers associated with the email marketing campaign;
- transmit the generated image to the Internet-connected computing device of the customer prospect;
- and
- display the generated image comprising at least the phone number selected to the customer prospect.
8 more elements
A system comprising:
- a computing device;
- a data network interface;
- non-transitory media storing instructions readable by the computing device, that when executed by the computing device, cause the computing device to:
- transmit an email to a plurality of customer prospects associated with a marketing campaign wherein the email is configured to fetch an image upon presentation to a customer prospect;
- receive, via the data network interface, an image fetch request from an Internet-connected computing device of a customer prospect from the plurality of customer prospects associated with the marketing campaign wherein the image fetch request includes as a parameter a customer prospect identifier;
- dynamically select a phone address of a pool of potential system phone addresses based on the image fetch request and the email marketing campaign, the pool of potential system phone addresses associated by a marketing or tracking system;
- generate an image comprising at least the phone address selected from the pool of potential system phone addresses associated with the marketing campaign;
- transmit the generated image to the Internet-connected computing device of the customer prospect;
- and
- display the generated image comprising at least the phone address selected to the customer prospect.
7 more elements
A system comprising:
- a computing device;
- a data network interface;
- non-transitory media storing instructions readable by the computing device, that when executed by the computing device, cause the computing device to:
- receive, via the data network interface, an image fetch request from an Internet-connected computing device of a customer prospect wherein the image fetch request originates at least in part from an application hosted on an Internet-connected computing device and wherein the image fetch request includes a customer prospect identifier;
- dynamically select a phone address of a pool of potential system phone addresses based on the image fetch request and an email marketing campaign, the pool of potential system phone addresses associated by a marketing or tracking system;
- generate an image comprising at least the phone address selected from the pool of potential system phone addresses associated with the marketing campaign;
- transmit the generated image to the Internet-connected computing device of the customer prospect;
- and
- display the generated image comprising at least the phone address selected to the customer prospect.
6 more elements
Dependencies are inferred from the claim text.