System and method for selectively providing virtual bounce back coupons

A computer-implemented method for providing virtual coupons to a customer for redemption at a retail enterprise, the method comprising:

• selecting, by a processor associated with the retail enterprise, from a plurality of virtual coupons stored in a database associated with the retail enterprise a parent virtual coupon, a first sequence of virtual coupons and a second sequence of virtual coupons different from the first sequence of virtual coupons, at least one of the virtual coupons in each of the first and second sequence of virtual coupons being selected based on one or more items in a purchase history stored in the database and associated in the database with the customer,
• storing, by the processor, the parent virtual coupon, the first sequence of virtual coupons and the second sequence of virtual coupons in a virtual coupon repository stored in the database and associated in the database with the customer such that virtual coupons stored therein are redeemable by the retail enterprise only against matching items purchased from the retail enterprise by that customer,
• activating, by the processor, for redemption at any of a plurality of point-of-sale systems associated with the retail enterprise the parent virtual coupon stored in the virtual coupon repository,
• causing, by the processor, a display monitor of a remote computing device to display the parent virtual coupon and each of the virtual coupons in the first and second sequences of virtual coupons in the virtual coupon repository,
• receiving, by the processor from the remote computing device, a selection, specified through interaction by the customer with the remote computing device, of one of the displayed first and second sequences of virtual coupons in the of virtual coupon repository,
• removing, by the processor, from the virtual coupon repository the other of the first and second sequences of virtual coupons not selected by the customer,
• activating, by the processor, for redemption at any of the plurality of point-of-sale systems a first virtual coupon in the selected one of the first and second sequences of virtual coupons after automatic redemption of the parent virtual coupon in the virtual coupon repository by one of the plurality of point-of-sale systems against an item presented thereto by the customer for purchase that matches the parent coupon, and
• thereafter sequentially activating, by the processor, for redemption at any of the plurality of point-of-sale systems each successive virtual coupon in the selected one of the first and second sequences of virtual coupons after automatic redemption of a preceding virtual coupon in the selected one of the first and second sequences of virtual coupons in the virtual coupon repository by one of the plurality of point-of-sale systems against an item presented thereto by the customer for purchase that matches the preceding virtual coupon.

At least one non-transitory computer readable storage medium having stored thereon instructions executable by a processor associated with a retail enterprise for executing a processor for providing virtual coupons to a customer for redemption at the retail enterprise, the processor executing the process according to the instructions by:

• selecting from a plurality of virtual coupons stored in a database associated with the retail enterprise a parent virtual coupon, a first sequence of virtual coupons and a second sequence of virtual coupons different from the first sequence of virtual coupons, at least one of the virtual coupons in each of the first and second sequence of virtual coupons being selected based on one or more items in a purchase history stored in the database and associated in the database with the customer,
• storing the parent virtual coupon, the first sequence of virtual coupons and the second sequence of virtual coupons in a virtual coupon repository stored in the database and associated in the database with the customer such that virtual coupons stored therein are redeemable by the retail enterprise only against matching items purchased from the retail enterprise by that customer,
• activating for redemption at any of a plurality of point-of-sale systems associated with the retail enterprise the parent virtual coupon stored in the virtual coupon repository,
• causing a display monitor of a remote computing device to display the parent virtual coupon and each of the virtual coupons in the first and second sequences of virtual coupons in the virtual coupon repository,
• receiving from the remote computing device a selection, specified through interaction by the customer with the remote computing device, of one of the displayed first and second sequences of virtual coupons in the of virtual coupon repository,
• removing from the virtual coupon repository the other of the first and second sequences of virtual coupons not selected by the customer,
• activating for redemption at any of the plurality of point-of-sale systems a first virtual coupon in the selected one of the first and second sequences of virtual coupons after automatic redemption of the parent virtual coupon in the virtual coupon repository by one of the plurality of point-of-sale systems against an item presented thereto by the customer for purchase that matches the parent coupon, and
• thereafter sequentially activating for redemption at any of the plurality of point-of-sale systems each successive virtual coupon in the selected one of the first and second sequences of virtual coupons after automatic redemption of a preceding virtual coupon in the selected one of the first and second sequences of virtual coupons in the virtual coupon repository by one of the plurality of point-of-sale systems against an item presented thereto by the customer for purchase that matches the preceding virtual coupon.