Online and offline marketing management server using nfc tag

Abstract

The present invention relates to an online/offline market management server using a near-field communication (NFC) tag. The online/offline marketing management server using an NFC tag according to an embodiment of the present invention includes a communication unit configured to communicate with a user terminal, an near-field communication tag managing unit configured to manage NFC tag information formed at a business site; a reward means managing unit configured to accumulate a reward means, such as points or a coupon, on an account of the user terminal or manage the reward means to be used when the NFC tag is recognized from the user terminal; and a route guiding unit configured to acquire a user's consumption pattern according to time and region from the user terminal and display at least one activity route on an electronic map to provide a schedule by which reward means of a plurality of business sites can be accumulated or used.

Dependencies are inferred from the claim text.