Dynamic pricing management system

A dynamic pricing management system comprising:

• a plurality of electronic shelf labels attached to a plurality of types of products on display, respectively, and each of the electronic shelf labels comprising a display module for displaying product information of a corresponding product;
• a database unit in which basic information of each product is stored;
• an other-than-product data collection device which collects and accumulates fluctuation data other than products with time;
• an operation device which calculates and determines product information based on the basic information and the fluctuation data;
• and
• a transmission device which transmits the product information determined by the operation device to the electronic shelf labels, wherein
• the basic information includes at least category information indicating whether each product is categorized into a first product group or a second product group with price awareness lower than the first product group, and
• when the operation device determines the product information, the operation device sets a frequency of price changes and/or a range of fluctuation of the first product group so as to be less than a frequency of price changes and/or a range of fluctuation of the second product group.