Systems and methods for collecting device data from digital wallet authentications

A computer-based method for generating merchant recommendations using enhanced digital wallet data, said method performed using a data collector (DC) computing device comprising at least one processor in communication with at least one memory device, said method comprising:

• receiving, from each of a plurality of users registering into a digital wallet application on a respective user device, registration data including demographic data inputted by the user;
• storing the registration data of each user within the at least one memory device;
• for each individual digital wallet transaction of a plurality of digital wallet transactions initiated by the plurality of users using the digital wallet application:
• receiving, from one of a merchant point-of-sale device and a payment processor, digital wallet data including an account number, a transaction amount, a merchant identifier, and a respective merchant physical location for the merchant;
• and
• linking, in the at least one memory device, the digital wallet data with the registration data of the respective user to create the enhanced digital wallet data, wherein the linking enhances the digital wallet data by associating the demographic data of the respective user with the merchant identifier and the respective merchant physical location transacted with by the respective user;
• receiving, at a communications component of the DC computing device via the Internet from the respective user device of a first user of the plurality users, a merchant recommendation request including a current location of the first user determined by a geolocation component of the respective user device;
• retrieving the demographic data of the first user from the stored registration data;
• filtering the enhanced digital wallet data to identify digital wallet transactions by others of the plurality of users having i) demographic data matching the first user's demographic data, and ii) the merchant physical location within a distance range from the received current location of the first user;
• and
• transmitting to the first user a merchant recommendation identifying one or more merchants extracted from the filtered enhanced digital wallet data, wherein the enhanced digital wallet data indicates that the one or more merchants have been frequented by a demographic population associated with the first user.

A data collector (DC) computing device for generating merchant recommendations using enhanced digital wallet data, the DC computing device including at least one processor in communication with at least one memory device, wherein the at least one processor is configured to:

• receive, from each of a plurality of users registering into a digital wallet application on a respective user device, registration data including demographic data inputted by the user;
• store the registration data of each user within the at least one memory device;
• for each individual digital wallet transaction of a plurality of digital wallet transactions initiated by the plurality of users using the digital wallet application:
• receive, from one of a merchant point-of-sale device and a payment processor, digital wallet data including an account number, a transaction amount, a merchant identifier, and a respective merchant physical location for the merchant;
• and
• link, in the at least one memory device, the digital wallet data with the registration data of the respective user to create the enhanced digital wallet data, wherein the linking enhances the digital wallet data by associating the demographic data of the respective user with the merchant identifier and the respective merchant physical location transacted with by the respective user;
• receive, at a communications component of the DC computing device via the Internet from the respective user device of a first user of the plurality users, a merchant recommendation request including a current location of the first user determined by a geolocation component of the respective user device;
• retrieve the demographic data of the first user from the stored registration data;
• filter the enhanced digital wallet data to identify digital wallet transactions by others of the plurality of users having i) demographic data matching the first user's demographic data, and ii) the merchant physical location within a distance range from the received current location of the first user;
• and
• transmit to the first user a merchant recommendation identifying one or more merchants extracted from the filtered enhanced digital wallet data, wherein the enhanced digital wallet data indicates that the one or more merchants have been frequented by a demographic population associated with the first user.

A non-transitory computer readable medium that includes computer executable instructions for generating merchant recommendations using enhanced digital wallet data, wherein when executed by a data collector (DC) computing device comprising at least one processor in communication with at least one memory device, the computer executable instructions cause the at least one processor to:

• receive, from each of a plurality of users registering into a digital wallet application on a respective user device, registration data including demographic data inputted by the user;
• store the registration data of each user within the at least one memory device;
• for each individual digital wallet transaction of a plurality of digital wallet transactions initiated by the plurality of users using the digital wallet application:
• receive, from one of a merchant point-of-sale device and a payment processor, digital wallet data including an account number, a transaction amount, a merchant identifier, and a respective merchant physical location for the merchant;
• and
• link, in the at least one memory device, the digital wallet data with the registration data of the respective user to create the enhanced digital wallet data, wherein the linking enhances the digital wallet data by associating the demographic data of the respective user with the merchant identifier and the respective merchant physical location transacted with by the respective user;
• receive, at a communications component of the DC computing device via the Internet from the respective user device of a first user of the plurality users, a merchant recommendation request including a current location of the first user determined by a geolocation component of the respective user device;
• retrieve the demographic data of the first user from the stored registration data;
• filter the enhanced digital wallet data to identify digital wallet transactions by others of the plurality of users having i) demographic data matching the first user's demographic data, and ii) the merchant physical location within a distance range from the received current location of the first user;
• and
• transmit to the first user a merchant recommendation identifying one or more merchants extracted from the filtered enhanced digital wallet data, wherein the enhanced digital wallet data indicates that the one or more merchants have been frequented by a demographic population associated with the first user.