Normalization of unstructured catalog data

A method comprising:

• receiving a record comprising an unstructured description of an object;
• identifying a type of the object from among a plurality of object types and identifying a predefined attribute of the identified type of object;
• extracting a value from the unstructured description corresponding to the predefined attribute and modifying the extracted value to generate a normalized attribute value;
• and
• storing a structured record of the object in a structured format comprising a plurality of values of a plurality of attributes of the object from the unstructured description including the normalized attribute value for the predefined attribute of the object.

A non-transitory computer readable storage medium comprising program instructions that when executed cause a computer to perform a method comprising:

• receiving a record comprising an unstructured description of an object;
• identifying a type of the object from among a plurality of object types and identifying a predefined attribute of the identified type of object;
• extracting a value from the unstructured description corresponding to the predefined attribute and modifying the extracted value to generate a normalized attribute value;
• and
• storing a structured record of the object in a structured format comprising a plurality of values of a plurality of attributes of the object from the unstructured description including the normalized attribute value for the predefined attribute of the object.