Systems and methods for automatically creating content modification scheme
AssigneeGoogle Inc.
InventorsGuannan Zhang, Yiling Zhang
Life of this patent
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Abstract
Systems and methods for automatically associating content characteristics to a third-party content are provided. A uniform resource locator identifying a resource is received from a content provider. The content is rendered to produce an object tree. A first node of the object tree is determined, where the first node represents a content slot. A second node of the object tree proximate to the first node is identified. The second node has a content characteristic, which is extracted. The extracted content characteristic is associated with the first node and stored.
Claims21
-40. (canceled)
A system to generate modified content, comprising:
- one or more processors and memory to:
- identify a uniform resource locator (“URL”) from a content provider that identifies a resource;
- determine a plurality of nodes associated with the resource, the plurality of nodes comprising a first node and a second node;
- extract, based on a distance between the first node and the plurality of nodes, a content characteristic from the second node that is associated with a subset of the plurality of nodes;
- and
- modify, based on the content characteristic, a content item to be presented in the first node of the plurality of nodes.
A method of generating modified content, comprising:
- identifying, by one or more processors, a uniform resource locator (“URL”) from a content provider that identifies a resource;
- determining, by the one or more processors, a plurality of nodes associated with the resource, the plurality of nodes comprising a first node and a second node;
- extracting, by the one or more processors, based on a distance metric between the first node and the plurality of nodes, a content characteristic from the second node that is associated with a subset of the plurality of nodes;
- and
- modifying, by the one or more processors based on the content characteristic, a content item to be presented in the first node of the plurality of nodes.
Dependencies are inferred from the claim text.