Rule and filter-based deeplinking between applications

A computing system, comprising:

• at least one processor;
• and
• memory including instructions that, when executed by the at least one processor, cause the computing system to:
• receive, from a mobile device, a request for mobile content to be displayed on the mobile device;
• determine, from the request, identifying data for the requested mobile content;
• compare the identifying data against a set of matching rules until an applicable matching rule is located;
• generating, by the applicable matching rule, a deep link specifying a location of mobile application content corresponding to the requested mobile content;
• determine, using a set of filters, that the deep link is unable to be provided to the mobile device;
• apply at least one additional matching rule to the identifying data, the application of the at least one additional matching rule generating a second deep link;
• and
• provide, to the mobile device, link data including at least the second deep link.

A computer-implemented method, comprising:

• receiving, from a first application on a computing device, a request for first content;
• determining corresponding second content, the second content configured for display on the computing device via a second application;
• determining a link to the first content;
• determining, using a set of display-restricting filters, that the first content is restricted from display on the computing device;
• applying at least one additional matching rule, the application of the at least one additional matching rule resulting in a second link for display via the second application;
• and
• providing, to the computing device, the second link.

A non-transitory computer-readable storage medium storing instructions that, when executed by at least one processor of a computing device, cause the computing device to:

• receive, from a first application on a computing device, a request for first content;
• determine a second content for display in a second application on the computing device based on the at least one of an item identifier, a page identifier, or a query associated with a uniform resource locator (URL) and a set of matching rules;
• determine a deep link to the second content;
• determine that the second content is restricted from display on the computing device via the second application, the application of at least one of the set of matching rules resulting in a second deep link;
• and
• provide, to the computing device, the second deep link to cause the second content to be displayed via the second application.