Systems and methods for matching electronic activities to record objects using feedback based match policies

A system, the system comprising:

• one or more hardware processors configured by machine-readable instructions to:
• access a plurality of electronic activities transmitted or received via electronic accounts of one or more data source providers;
• access a plurality of record objects of one or more systems of record, each record object of the plurality of record objects corresponding to a record object type and comprising one or more object fields having one or more object field values, the systems of record corresponding to the one or more data source providers;
• identify, responsive to applying a matching model for identifying candidate record objects, a plurality of candidate record objects with which to match an electronic activity of the plurality of electronic activities, the matching model used to generate a respective match score for each candidate record object of the plurality of candidate record objects;
• select a first record object from the plurality of candidate record objects based on a first match score for the first record object;
• configure responsive to a first feedback type regarding the selection of the first record object, the matching model in a first configuration to generate a second match score between the electronic activity and the first record object greater than the first match score by providing a first data structure including an electronic activity identifier identifying the electronic activity, a record object identifier indicating the record object and a first label indicating that the electronic activity matches the first record object as a first input to the matching model;
• and
• configure, responsive to a second feedback type regarding the selection of the first record object, the matching model in a second configuration to generate a third match score between the electronic activity and the first record object less than the first match score by providing a second data structure including the electronic activity identifier, the record object identifier and a second label indicating that the electronic activity does not match the first record object as a second input to the matching model.

A non-transitory computer-readable storage medium having instructions embodied thereon, the instructions being executable by one or more processors to cause the one or more processors to:

• access a plurality of electronic activities transmitted or received via electronic accounts of one or more data source providers;
• access a plurality of record objects of one or more systems of record, each record object of the plurality of record objects corresponding to a record object type and comprising one or more object fields having one or more object field values, the systems of record corresponding to the one or more data source providers;
• identify, responsive to applying a matching model for identifying candidate record objects, a plurality of candidate record objects with which to match an electronic activity of the plurality of electronic activities, the matching model used to generate a respective match score for each candidate record object of the plurality of candidate record objects;
• select a first record object from the plurality of candidate record objects based on a first match score for the first record object;
• configure responsive to a first feedback type regarding the selection of the first record object, the matching model in a first configuration to generate a second match score between the electronic activity and the first record object greater than the first match score by providing a first data structure including an electronic activity identifier identifying the electronic activity, a record object identifier indicating the record object and a first label indicating that the electronic activity matches the first record object as a first input to the matching model;
• and
• configure, responsive to a second feedback type regarding the selection of the first record object, the matching model in a second configuration to generate a third match score between the electronic activity and the first record object less than the first match score by providing a second data structure including the electronic activity identifier, the record object identifier and a second label indicating that the electronic activity does not match the first record object as a second input to the matching model.