System and Method for Dynamic Content Delivery Based on Gaze Analytics

A system for presenting content to a subject based on eye position measurements, comprising:

• one or more sensors for measuring one or more of the subject's eye positions;
• one or more processors;
• memory;
• and
• one or more programs stored in the memory, the one or more programs comprising instructions that when executed by the one or more processors cause the system to:
• present the subject with content;
• while presenting the content to the subject:
• measure one or more of the subject's eye positions;
• determine a locus of the subject's gaze based the measured one or more eye positions;
• continuously perform the operations of:
• generating an attention metric using the one or more measured eye positions or the locus of the subject's gaze;
• and
• based on the attention metric, determining an attention state of the subject;
• determine a trajectory of the locus of the subject's gaze;
• and
• in accordance with the attention state of the subject being an attending state, modify the presentation of the content based on the trajectory of the locus of the subject's gaze so as to present different content than if the attention state of the subject were a not attending state.

A non-transitory computer readable storage medium storing one or more programs, the one or more programs comprising instructions, which when executed by an electronic system with one or more sensors for measuring eye position, cause the system to:

• present the subject with content;
• while presenting the content to the subject:
• while presenting the content to the subject:
• measure one or more of the subject's eye positions;
• determine a locus of the subject's gaze based the measured one or more eye positions;
• continuously perform the operations of:
• generating an attention metric using the one or more measured eye positions or the locus of the subject's gaze;
• and
• based on the attention metric, determining an attention state of the subject;
• determine a trajectory of the locus of the subject's gaze;
• and
• in accordance with the attention state of the subject being an attending state, modify the presentation of the content based on the trajectory of the locus of the subject's gaze so as to present different content than if the attention state of the subject were a not attending state.