Systems and methods for targeted television commercials based on viewer presence

A television receiver, comprising:

• one or more processors;
• a wireless transceiver communicatively coupled to the one or more processors;
• a non-transitory computer readable storage medium communicatively coupled to the one or more processors, wherein the non-transitory computer readable storage medium includes instructions that, when executed by the one or more processors, cause the one or more processors to perform operations including:
• receiving, at one or more sensors in communication with a set-top box in an environment, sensor-detected_user information associated with multiple users in the environment, the sensor-detected user information indicating characteristics of each of the multiple users;
• receiving, by the set-top box, a set of television commercials;
• associating, by the set-top box, one or more categories with each of the multiple users based on the characteristics of each of the multiple users;
• transmitting, by the set-top box, programming content to a display device associated with the set-top box for presentation on the display device;
• identifying, by the set-top box, an open commercial slot within the programming content;
• analyzing, by the set-top box, the one or more categories associated with each of the multiple users, the programming content, and the open commercial slot to determine a chosen television commercial of the set of television commercials to fill the open commercial slot;
• and
• transmitting, by the set-top box, the chosen television commercial to the display device for display on the display device during the open commercial slot.

A computing device, comprising:

• one or more processors;
• and
• a memory having instructions stored thereon, which when executed by the one or more processors, cause the computing device to perform operations including:
• receiving, at one or more sensors in communication with a set-top box in an environment, sensor-detected user information associated with multiple users in the environment, the sensor-detected user information indicating characteristics of each of the multiple users;
• receiving, by the set-top box, a set of television commercials;
• associating, by the set-top box, one or more categories with each of the multiple users based on the characteristics of each of the multiple users;
• transmitting, by the set-top box, programming content to a display device associated with the set-top box for presentation on the display device;
• identifying, by the set-top box, an open commercial slot within the programming content;
• analyzing, by the set-top box, the one or more categories associated with each of the multiple users, the programming content, and the open commercial slot to determine a chosen television commercial of the set of television commercials to fill the open commercial slot;
• and
• transmitting, by the set-top box, the chosen television commercial to the display device for display on the display device during the open commercial slot.