Management of media content associated with time-sensitive offers on mobile computing devices

Abstract

A method may include receiving indication of initiation of a call from a sender to a recipient, determining an amount of time left in an offer from the sender to the recipient, generating a sender-controlled media (SCM) data structure by adapting a portion of the SCM data structure based on the amount of time left, and configuring caller ID for the call with a link to the generated SCM data structure. In another aspect, a method may include configuring visual caller ID for calls initiated by a user including a temporary item of visual content, and, upon receiving an indication of an initiation of a call, providing the temporary (and/or a permanent) item of visual content as visual caller ID based on a relationship between a current time and a time-limited use parameter of the temporary item of visual content.

Dependencies are inferred from the claim text.