Automatic recipient targeting for notifications

One or more computer-readable non-transitory storage media embodying software that is operable when executed to:

• receive an indication that a triggering action has been detected from a client device;
• identify one or more notifications associated with the triggering action, wherein the one or more notifications have been stored in a queue prior to receiving the indication that the triggering action has been detected;
• and
• for each of the one or more identified notifications:
• calculate a click-through probability that a user associated with the client device will interact with the notification, wherein the click-through probability is calculated based at least in part on a period the notification was stored in the queue prior to receiving the indication that the of the triggering action has been detected;
• determine whether the calculated click-through probability satisfies a threshold;
• and
• send, in response to determining that the calculated click-through probability satisfies the threshold, the identified notification to the client device.

A system comprising:

• one or more processors;
• and a memory coupled to the processors comprising instructions executable by the processors, the processors being operable when executing the instructions to:
• receive an indication that a triggering action has been detected from a client device;
• identify one or more notifications associated with the triggering action, wherein the one or more notifications have been stored in a queue prior to receiving the indication that the triggering action has been detected;
• and
• for each of the one or more identified notifications:
• calculate a click-through probability that a user associated with the client device will interact with the notification, wherein the click-through probability is calculated based at least in part on a period the notification was stored in the queue prior to receiving the indication that the of the triggering action has been detected;
• determine whether the calculated click-through probability satisfies a threshold;
• and
• send, in response to determining that the calculated click-through probability satisfies the threshold, the identified notification to the client device.