Intelligent advertising insert method, system, and apparatus
OwnerFrancisco Duarte Barbosa Teixeira E Meloinventor
Life of this patent
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Abstract
A method and system for providing a printed advertisement with targeted information for the recipient of the advertisement. The printed advertisement could be made in a variety of formats and include an intelligent label or printed intelligent circuit. Thus, upon receiving the printed advertisement, the recipient could be provided with tailored or customized information directed at the recipient individually, at certain demographics, or based on certain geographic regions, for example. As a result, recipients could benefit from more relevant information and advertisers and brands from greater viewership and increased revenues.
Claims20
A notice comprising:
- a substrate with a top and a bottom face, the substrate having at least one printed area;
- at least one smart element encoded with information attached to the notice that is configured to provide information to a device upon activation.
A method of making a label to be applied to a notice comprising the steps of:
- providing a substrate with a top and bottom face;
- printing at least one area with information;
- applying a smart element to the top face of the substrate;
- encoding information to the smart element;
- and
- disseminating the notice.
An advertisement having at least one smart element comprising:
- a substrate with a top and a bottom face having at least one area with printed content, where the area is less than the area of the overall substrate;
- and
- at least one smart element encoded with information.
Dependencies are inferred from the claim text.