Back to results
US 2020/0051367 A1Published application
Gaming system and method for collecting, communicating and tracking eye gaze data
AssigneeIgt
InventorsKurt Larsen, Marcus Schwendener
Life of this patent
Estimating the term…
Abstract
In various embodiments, the present disclosure relates generally to gaming systems and methods for collecting eye gaze data associated with a player's experience at an electronic gaming machine and utilizing one or more electronic gaming machine communication links to transmit the collected eye gaze data to one or more entities for further analysis.
Claims20
An electronic gaming machine comprising:
- a display device;
- an eye gaze data capture device;
- a communication interface;
- an input device;
- a processor;
- and
- a memory device which stores a plurality of instructions, which when executed by the processor, cause the processor to:
- cause the display device to display content,
- upon an occurrence of an eye gaze data tracking initiation event, cause the eye gaze data capture device to collect player eye gaze data relative to the displayed content, and
- upon an occurrence of a collected data upload event, communicate, via the communication interface, the collected player eye gaze data to a first server configured to analyze the collected player eye gaze data.
7 more elements
A gaming establishment component comprising:
- a communication interface configured to communicate with an electronic gaming machine which, upon an occurrence of an eye gaze data tracking initiation event, causes an eye gaze data capture device to collect player eye gaze data relative to content displayed by an electronic gaming machine display device;
- a processor;
- and
- a memory device which stores a plurality of instructions, which when executed by the processor, cause the processor to:
- upon an occurrence of a collected data upload event, receive, via the communication interface and from the electronic gaming machine, the collected player eye gaze data,
- analyze the collected player eye gaze data, and
- communicate, via the communication interface and to the electronic gaming machine, at least one modification of the electronic gaming machine, the modification being based on the analyzed player eye gaze data.
4 more elements
A method of operating an electronic gaming machine, the method comprising:
- displaying, by a display device, content,
- upon an occurrence of an eye gaze data tracking initiation event, causing an eye gaze data capture device to collect player eye gaze data relative to the displayed content, and
- upon an occurrence of a collected data upload event, communicating, via a communication interface, the collected player eye gaze data to a first server configured to analyze the collected player eye gaze data.
Dependencies are inferred from the claim text.