Virtual make-up apparatus and virtual make-up method

A virtual make-up apparatus comprising:

• an object portion extraction unit that extracts an object portion image of a virtual make-up from a facial image captured by a camera;
• a color application processing unit that in accordance with designation of an item of the virtual make-up, applies a color corresponding to the designated item on the object portion image;
• a texture control unit that adds a texture component different for each designated item, to a part of the object portion image;
• and
• a display control unit that displays on a display unit, a virtual make-up image in which the virtual make-up using the item is applied on the facial image, by using an output image of the color application processing unit, an output image of the texture control unit, and the object portion image of the virtual make-up of the facial image.