US 2020/0051133 A1Published application

Network user identification method, device and server

AssigneeBeijing Creative & Interactive Digital Technology Company Limited

InventorsDan HAN, Yan LIU, Hanbing LUO, Xiaoe BAI, Fangfang LU, Youjie CHEN, Bolin WANG, Weihai QU

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Abstract

The present application provides a network user identification method, device and a server. The identification method comprises: jumping from the front-end advertisement environment to a back-end web site environment when a user clicks an advertisement link under a front-end advertisement environment; acquiring a user identifier under the front-end advertisement environment and a user identifier under the back-end web site environment; and determining the identity information of the user based on the front-end user identifier and the back-end user identifier. By adopting the technical scheme, identification of the same user on the same device can be realized under a network environment.

Claims24

Dependent claims

A network user identification method, comprising:

jumping from a front-end advertisement environment to a back-end website environment when a user clicks an advertisement link under a front-end advertisement environment;
acquiring a front-end user identifier under the front-end advertisement environment and a back-end user identifier under the back-end web site environment;
and
determining the identity information of the user based on the front-end user identifier and the back-end user identifier through data interaction between the front-end advertisement environment and the back-end web site environment,
wherein before the step of determining the identity information of the user based on the front-end user identifier and the back-end user identifier through data interaction between the front-end advertisement environment and the back-end website environment, said method further comprising:
when the user is under the front-end advertisement environment, sending, by the advertisement monitoring tool, the front-end user identifier to a landing page monitoring tool in the form of a custom variable;
adding, by the landing page monitoring tool, the custom variable behind an advertisement landing page address in underlying data to store the front-end user identifier;
after the front-end advertisement environment jumps to the back-end website environment, sending, by the website monitoring tool, the back-end user identifier to the landing page monitoring tool in the form of a custom variable;
and
storing, by the landing page monitoring tool, the back-end user identifier in the custom variable.

7 more elements

A network user identification device, comprising:

a jumping module, used for jumping from a front-end advertisement environment to a back-end web site environment when a user clicks an advertisement link under a front-end advertisement environment;
an identifier acquiring module, used for acquiring a front-end user identifier under the front-end advertisement environment and a back-end user identifier under the back-end website environment;
and
an identity determining module, used for determining the identity information of the user based on the front-end user identifier and the back-end user identifier;
wherein the identification device further comprises an identifier concentration module, before the identity determining module determines the identity information of the user based on the front-end user identifier and the back-end user identifier through data interaction between the front-end advertisement environment and the back-end website environment, is used for:
when the user is under the front-end advertisement environment, sending, by the advertisement monitoring tool, the front-end user identifier to a landing page monitoring tool in the form of a custom variable;
adding, by the landing page monitoring tool, the custom variable behind an advertisement landing page address in underlying data to store the front-end user identifier;
after the front-end advertisement environment jumps to the back-end website environment, sending, by the website monitoring tool, the back-end user identifier to the landing page monitoring tool in the form of a custom variable;
and
storing, by the landing page monitoring tool, the back-end user identifier in the custom variable.

7 more elements

A network user identification device, comprising:

an advertisement monitoring tool, used for acquiring a front-end user identifier under a front-end advertisement environment;
and
a website monitoring tool, used for acquiring a back-end user identifier under a back-end web site environment;
wherein the advertisement monitoring tool, the web site monitoring tool, or a third-party tool is further used for determining the identity information of the user based on the front-end user identifier and the back-end user identifier through data interaction between the front-end advertisement environment and the back-end web site environment;
wherein, the identification device comprises a landing page monitoring tool, the landing page monitoring tool is used for adding the custom variable behind an advertisement landing page address in underlying data to store the front-end user identifier;
the advertisement monitoring tool is further used for sending the front-end user identifier to the landing page monitoring tool in the form of a custom variable when the user is under a front-end advertisement environment;
the website monitoring tool is further used for sending the back-end user identifier to the landing page monitoring tool in the form of a custom variable after the front-end advertisement environment jumps to a back-end website environment;
and
the landing page monitoring tool is further used for storing the back-end user identifier in the custom variable.

6 more elements

Dependencies are inferred from the claim text.