System for Delivery of XR Ad Programs
AssigneeAT&T Intellectual Property I, L.P.
InventorsEric Zavesky, Paul Triantafyllou, Tan Xu, Zhu Liu
Life of this patent
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Abstract
Aspects of the subject disclosure may include, for example, a method including obtaining an advertisement package, wherein the advertisement package defines an interactive extended reality advertisement and includes a plurality of optional features; obtaining information about a user, their equipment, and their environment; creating an interactive extended reality advertisement by choosing a selected feature of the plurality of optional features according to the user information; and presenting the interactive extended reality advertisement to the user equipment. Other embodiments are disclosed.
Claims20
A method comprising:
- obtaining, by a processing system having a processor, an advertisement package for a product, wherein the advertisement package defines an interactive extended reality advertisement for the product, and wherein the advertisement package includes a plurality of optional features;
- obtaining, by the processing system, first information about a first user, a first user equipment, a first user environment, or any combination thereof;
- creating, by the processing system, a first interactive extended reality advertisement for the product by choosing a first selected feature of the plurality of optional features according to the first information;
- and
- presenting, by the processing system, the first interactive extended reality advertisement for the product to the first user equipment.
A machine-readable storage medium, comprising executable instructions that, when executed by a processing system including a processor, facilitate performance of operations at a storage device, comprising:
- obtaining first information about a first user, a first user equipment, a first user environment, or any combination thereof;
- identifying a product from a plurality of products according to the first information;
- obtaining an advertisement package for the product, wherein the advertisement package defines an interactive extended reality advertisement for the product, and wherein the advertisement package includes a plurality of optional features;
- creating a first interactive extended reality advertisement for the product by choosing a first selected feature of the plurality of optional features according to the first information;
- and
- presenting the first interactive extended reality advertisement for the product to the first user equipment.
A device, comprising:
- a processing system including a processor;
- and
- a memory that stores executable instructions that, when executed by the processing system, facilitate performance of operations, the operations comprising:
- obtaining first information about a first user, a first user equipment, a first user environment, or any combination thereof;
- obtaining an advertisement package, wherein the advertisement package defines an interactive extended reality advertisement, and wherein the advertisement package includes a plurality of optional features;
- creating an interactive extended reality advertisement by choosing and customizing a first selected feature of the plurality of optional features according to the first information;
- presenting the interactive extended reality advertisement to the first user equipment;
- and
- modifying the presenting the interactive extended reality advertisement according to an interaction of the first user with the interactive extended reality advertisement.
Dependencies are inferred from the claim text.