Systems and methods for a merchant payment card marketing laboratory

A computer-implemented method, comprising:

• providing, from a testing laboratory device and to a merchant device associated with a first merchant, data to display at a display of the merchant device a graphical user interface comprising:
• a first area configured to receive a selection of a type of marketing channel and customizable message content, the customizable message content listing a product;
• and
• a second area configured to receive a selection of a customer segment;
• receiving, by the testing laboratory device, a market analysis request from the merchant device comprising identifications of a type of marketing channel, customizable message content, and a customer segment, the identifications being based on at least one selection received by the first area and at least one selection received by the second area;
• transmitting a marketing message to a client device associated with a customer based on the identifications in the request;
• receiving, by the testing laboratory device, cookie data of the client device associated with the customer, the cookie data comprising online activity of the customer;
• determining the client device received the marketing message based on the received cookie data;
• determining, by the testing laboratory device, transaction data associated with an online purchase by the customer occurring in response to the marketing message, wherein:
• the transaction data (i) is received by the testing laboratory device from a database separate from the testing laboratory device and (ii) indicates that the online purchase is within a pre-determined time period of the customer receiving the marketing message,
• the cookie data indicates online activity that is related to the online purchase and is within the pre-determined time period of the customer receiving the marketing message;
• receiving financial data associated with financial transactions of the customer from the database;
• receiving demographic information associated with the customer;
• determining, by the testing laboratory device, analysis results responsive to the received market analysis request, the determination being based on the transaction data, the cookie data, and at least one of the financial data or the demographic information, wherein the analysis results comprise a plurality of transaction data for purchases of different customers;
• and
• generating, by the testing laboratory device, a report indicating at least the determined analysis results.

A non-transitory computer readable medium storing software instructions that, when executed by one or more processors, configures the one or more processors to:

• provide, from a testing laboratory device and to a merchant device associated with a first merchant, data to display at a display of the merchant device a graphical user interface comprising:
• a first area configured to receive a selection of a type of marketing channel and customizable message content, the customizable message content listing a product;
• and
• a second area configured to receive a selection of a customer segment;
• receive, by the testing laboratory device, a market analysis request from the merchant device comprising identifications of a type of marketing channel, customizable message content, and a customer segment, the identifications being based on at least one selection received by the first area and at least one selection received by the second area;
• transmit a marketing message to a client device associated with a customer based on the identifications in the request;
• receive, by the testing laboratory device, cookie data of the client device associated with the customer, the cookie data comprising online activity of the customer;
• determine the client device received the marketing message based on the received cookie data;
• determine, by the testing laboratory device, transaction data associated with an online purchase by the customer occurring in response to the marketing message, wherein:
• the transaction data (i) is received by the testing laboratory device from a database separate from the testing laboratory device and (ii) indicates that the online purchase is within a pre-determined time period of the customer receiving the marketing message, and
• the cookie data indicates online activity that is related to the online purchase and is within the pre-determined time period of the customer receiving the marketing message;
• receive financial data associated with financial transactions of the customer from the database;
• receive demographic information associated with the customer;
• determine, by the testing laboratory device, analysis results responsive to the received market analysis request, the determination being based on the transaction data, the cookie data, and at least one of the financial data or the demographic information, wherein the analysis results comprise a plurality of transaction data for purchases of different customers;
• and
• generate, by the testing laboratory device, a report indicating at least the determined analysis results.