Determining pre-selections for enrolling in equity rewards based on purchase behavior

A computing system, comprising:

• a processor;
• a display;
• and
• a memory storing instructions executable by the processor to:
• receive, from a user, information regarding a financial account to be linked to a loyalty rewards platform account;
• receive, from a third-party aggregator, a transaction history for one or more financial accounts associated with the user;
• determine a first set of businesses associated with transactions in the transaction history;
• generate an equity rewards list including one or more businesses selected from the first set;
• display, via the display, the equity rewards list and a request to confirm the equity rewards list;
• and
• responsive to receiving user input at the user device confirming the equity rewards list, enroll the user in a respective rewards program for each business in the equity rewards list.

A method comprising:

• determining a common behavior set including one or more of a purchase behavior of a user and demographic information of the user;
• displaying a correlation result including a group of businesses, each business in the group of businesses selected based on a match of a respective profile of the business to the common behavior set;
• receiving a user selection of one or more businesses in the group;
• and
• for each of the businesses selected by the user selection, enrolling the user in a respective rewards program associated with the respective business.