Systems and Methods for Margin Rate Optimization

A method for margin rate optimization, especially within an online purchasing environment, the method comprising the steps of:

• identifying a customer's “propensity to purchase” a product or service of a particular type, the step of identifying comprising the steps of:
• (a) collecting real time information on the customer through acquired online identification data;
• (b) referencing historically collected information on the customer through stored data and search protocols through online available databases;
• (c) constructing an information data repository of the collected customer information;
• (d) carrying out a series of correlation algorithms on the collected customer information to score a customer's propensity to purchase through a portfolio of customer presentation elements;
• and
• structuring a specific “customer experience” for the individual that maximizes margins for the goods and services and for the modes of product delivery;
• the step of structuring comprising the steps of:
• (a) defining a portfolio of acquisition channels (modes) specific to the industry or field of application;
• (b) quantifying a cost of goods and services sold for each defined acquisition channel (mode);
• (c) constructing an information data repository of the goods and services characteristic, costs, and channels of trade information;
• (d) carrying out a series of correlation algorithms on the identified customer “propensity to purchase” with the goods and service informational data to select a specific customer presentation experience from a portfolio of experience presentation;
• and
• presenting the specific customer presentation to the customer user.