Computer Method And Apparatus For Targeting Advertising

In a global network of computers, a method of targeting advertisements, comprising the computer implemented steps of:

• obtaining demographic information from end-users using on-line means;
• monitoring end user activity and determining keywords therefrom;
• receiving a subject advertisement having keywords associated therewith;
• and
• determining end user to target the subject advertisement to based on a comparison of (i) a combination of determined end user activity keywords and obtained end-user demographic information to (ii) the subject advertisement keywords.

In a global network of computers, a method of targeting and displaying advertisements to end-users comprising the computer implemented steps of:

• obtaining demographic information from end-users;
• monitoring end-user activity and determining keywords therefrom;
• providing one or more advertisements having respective keywords associated therewith;
• and
• displaying to a given end-user a subset of the advertisements as a function of advertisement keywords compared to any of the demographic information of the given end-user and/or given end-user activity keywords.