Business listing update management

A system comprising:

• a memory to store instructions;
• and
• a processing device operatively coupled to the memory, the processing device to execute the instructions to:
• track activity associated with updating one or more data fields of a business listing associated with a merchant system;
• generate, based on the activity, a rule associated with the one or more data fields of the business listing of the merchant system, wherein the rule includes a time parameter and an identification of a first data field;
• execute the rule to monitor the merchant system for an update to the first data field of the business listing;
• and
• transmit a notification to the merchant system, wherein the notification includes a prompt to update a value stored in the first data field of the business listing.

A non-transitory computer readable storage medium having instructions that, if executed by a processing device, cause the processing device to:

• track search activity of a plurality of user systems relating to a business listing associated with a merchant system;
• generate, based on the search activity, a rule associated with a data field of the business listing of a merchant system;
• and
• transmit, based on execution of the rule, a notification to the merchant system, wherein the notification includes a prompt to update a value stored in the one or more data field of the business listing.