Content analysis and scoring system and method
OwnerColleen Pettit Jonesinventor
Life of this patent
Estimating the term…
Abstract
A system and related methods for analyzing and generating a score for web sites containing content, and providing recommendations and guidance for content modifications and additions. The system provides and receives content survey results from users or viewers of a site, aggregates the content survey results, integrates metrics for multiple content types and domains, and generates a content score for each content type and domain. A summary or aggregate score based upon the scores for each content type and domain also is calculated. The scores can be presented or displayed in a dashboard, graphic interface, report, or other means.
Claims10
A machine for evaluating web site content, comprising:
- a processor or microprocessor coupled to a memory, wherein the processor or microprocessor is programmed to:
- receive a URL for a web site or a portion of a web site to evaluate;
- monitor visitor interaction with the web site or portion of the web site;
- determine whether to send particular visitors invitations to participate in a content evaluation survey for the content on the web site or portion of the web site based upon a set of visitor interaction triggers, wherein the interaction triggers include the type of visitor device and the length of time of particular visitor interaction;
- send electronic invitations to said particular visitors to participate in the content evaluation survey;
- initiate the content evaluation survey with said particular visitors who accept the invitation, wherein the content evaluation survey comprises questions divided into multiple content types, including a first content type addressing expertise demonstrated by the content on the web site or portion of the web site,
- collect electronic survey responses to the content evaluation survey;
- calculate a type content score for each type of the content evaluation survey by applying different weights to different electronic survey responses, where the weights depend on the type of content;
- and
- calculate a composite content score for the content on the web site or portion of the web site by applying different weight to the type content scores.
Dependencies are inferred from the claim text.