Viral Engine for Network Deployment

A method comprising:

• determining, by a computing device and based on an electronic contact network of a user, target users associated with the user;
• determining, for at least one of the target users, a frequency of responding to messages sent from the user;
• and
• based on a determination that the frequency satisfies a threshold, causing sending, to the at least one of the target users, an advertisement associated with the electronic contact network.

An apparatus comprising:

• one or more processors;
• and
• memory storing instructions that, when executed by the one or more processors, cause the apparatus to:
• determine, based on an electronic contact network of a user, target users associated with the user;
• determine, for each of a plurality of advertisements associated with the electronic contact network, a corresponding response rate that is based on a quantity of recipient users that responded to the advertisement after being sent the advertisement;
• determine a highest response rate, of the response rates, and a determined advertisement corresponding to the highest response rate;
• and
• cause sending, to at least a subset of the target users, and based on the highest response rate and the determined advertisement, the determined advertisement.

An apparatus comprising:

• one or more processors;
• and
• memory storing instructions that, when executed by the one or more processors, cause the apparatus to:
• determine, based on an electronic contact network of a user, target users associated with the user;
• determine, for at least one of the target users, a frequency of responding to messages sent from the user;
• and
• based on a determination that the frequency satisfies a threshold, cause sending, to the at least one of the target users, an advertisement associated with the electronic contact network.