System architecture for dynamically rendering a customized user interface on a mobile device

A system, comprising:

• a non-transitory memory;
• and
• one or more hardware processors coupled to the non-transitory memory and configured to read instructions from the non-transitory memory to cause the system to perform operations comprising:
• accessing a plurality of profiles, each profile including one or more characteristics common among a plurality of users and associated with one or more elements of a user interface;
• determining that a mobile application has been launched on a first mobile device of a first user;
• accessing user data of the first user to determine at least a first profile from the plurality of profiles suitable for the first user;
• and
• causing the mobile application to render the user interface based on the first profile, such that the user interface includes at least a first element of the one or more elements associated with the first profile.

A non-transitory machine-readable medium having stored thereon machine-readable instructions executable to cause a machine to perform operations comprising:

• accessing a plurality of user segments, wherein each user segment has a respective profile corresponding to one or more properties shared by one or more users;
• determining a plurality of elements of a user interface for a mobile application, wherein at least some of the elements include movable tiles, and wherein each user segment is associated with an element of the plurality of elements;
• receiving a first indication to display the user interface on a first mobile device of a first user;
• accessing, in response to the first indication, user data of the first user;
• determining, based on the accessing of the user data in response to the first indication, a first user segment from the plurality of user segments to which the first user belongs;
• causing the mobile application to display the user interface at least in part by rendering a first subset of elements from the plurality of elements associated with the first user segment;
• receiving a second indication to display the user interface on a second mobile device of a second user;
• accessing, in response to the second indication, user data of the second user;
• determining, based on the accessing of the user data in response to the second indication, a second user segment from the plurality of user segments to which the second user belongs;
• and
• causing the mobile application to display the user interface at least in part by rendering a second subset of elements from the plurality of elements associated with the second user segment.