Data processing system for managing activities linked to multimedia content

An electronic data processing system for electronically managing a conversation that is linked to one or more segments of multimedia content divided into a plurality of segments, and for throttling the displayed conversation based on various criteria, comprising:

• a. one or more processors;
• b. one or more databases coupled to the one or more processors;
• and
• c. a plurality of electronic data records stored in the one or more databases, wherein each one of the plurality of electronic data records:
• i. are linked to one or more segments of multimedia content,
• ii. corresponds to an activity submitted by a viewer of the multimedia content,
• iii. comprises an identifier for the multimedia content,
• iv. comprises an identifier for the viewer who submitted the activity, and
• v. comprises one or more data fields selected from a group consisting of:
• text associated with the activity when the activity is a comment submitted by the viewer;
• a time stamp for when the activity was initiated;
• a time stamp for when the activity was submitted;
• the number of words in the text associated with the activity;
• a reply count;
• an activity count;
• a question flag;
• an answer flag;
• an activity type;
• and
• an identifier for a related comment;
• wherein the one or more processors are configured for:
• i. determining one or more filtering criteria associated with a first viewer;
• ii. at least partially in response to determining the one or more filtering criteria for the first viewer, identifying one or more of the plurality of electronic data records that are associated with segments of the multimedia content and that satisfy the one or more filtering criteria;
• and
• iii. displaying, on a display interface, an activity associated with each one of the identified one or more of the plurality of electronic data records as a respective segment of the multimedia content is displayed to the first viewer.

A computer-implemented data processing method for electronically managing a conversation that is linked to one or more segments of multimedia content that is divided into a plurality of segments, and for filtering the displayed conversation based on various criteria, comprising:

• a. determining, by one or more processors, one or more throttling criteria associated with a first viewer;
• b. at least partially in response to determining one or more throttling criteria for the first viewer, identifying, by one or more processors, one or more of the electronic data records that are associated with segments of the multimedia content based at least in part on the one or more filtering criteria;
• and
• c. displaying, by one or more processors, on a display interface the identified one or more of the plurality of activities as a segment of the multimedia content associated with the identified one or more of the plurality of activities is displayed to the first viewer.