System and method for marketing through division of product groups

A method for marketing through division of product groups, the method comprising:

• receiving, by a product group information management module, information on two product groups of a general product group and a premium product group;
• receiving, by a product price information management module, a sales price information of the products belonging to the general product group set at a lower sales price than the market price and a sales price information of the products belonging to the premium product group set at the market price;
• registering, by a management computer, product information of the general product group having sales price information lower than the market price and product information of the premium product group having sales price information at a market price so as to be exposed to an online shopping mall;
• receiving, by the management computer, member registration information inputted by the at least one user terminal through the web program or the application program, wherein the online shopping mall displays the product information of the general product group and the product information of the premium product group;
• storing, by the management computer, user information of the user terminal registered the member of the online shopping mall;
• registering, by the user terminal, a viral communication data inputted by the member to the management computer or external media, wherein the viral communication data is shopping mall information including information on products lower than the market price belonging to the general product group of the online shopping mall;
• storing as an upper level member of the viral member group, by the management computer, a member who posted the viral communication data;
• storing as a lower member of the viral member group, by the management computer, a member who joined as a member through the viral communication data of the upper level member of the online shopping mall and posted a viral communication data related to sales price of general product of online shopping mall to the management computer or external media;
• continuing the process of storing as a next lower level member, by the management computer, a member who joined as a member through the viral communication data of the lower level member of the online shopping mall and posted a viral communication data related to sales price of general product of online shopping mall to the management computer or external media;
• and
• generating and storing a viral member group information on the basis of the stored whole level information, after the management computer has stored the member information of the level of the viral member group until the number of levels set by the management computer is completed.

A method for marketing through division of product groups, the method comprising:

• receiving, by a product group information management module of a management computer, two product groups information of a general product group and premium product group;
• receiving, by a product group information management module of the management computer, sales price information of products belonging to the general product group which is set at a sales price lower than the market price and sales price information of the products belonging to the premium product group which is set at the market price;
• registering, by the management computer, the product information of the general product group which is set at a sales price lower than the market price and the product information of the premium product group which is set at the market price so that the products information is exposed to the online shopping mall;
• receiving, by management computer, information of joining member of the online shopping mall inputted through web program or application program of at least one user terminal;
• posting, by the user terminal, a viral communication data related to the information of online shopping mall including information of the sales prices of the general product lower than the market price to the management computer or external media;
• storing as a upper level member of a viral member group, by the management computer, a member who posted a viral communication data;
• storing as a lower member of the viral member group, by the management computer, a member who joined as a member through the viral communication data of the upper level member of the online shopping mall and posted a viral communication data related to sales price of general product of online shopping mall to the management computer or external media;
• continuing the process of storing as a next lower level member of the viral member group, by the management computer, a member who joined as a member through the viral communication data of the lower level member of the online shopping mall and posted a viral communication data related to sales price of general product of online shopping mall to the management computer or external media;
• confirming, by the management computer, whether the member who has purchased the product corresponding to the general product group is a member who belongs to the viral member group generated according to the level;
• confirming, by the management computer, the affiliation of the viral member group of the members, if the members who purchased the product of the general product group correspond to the viral member group;
• confirming, by the management computer, whether the members of the viral member group that have confirmed the affiliation has achieved a set value, and filtering only those members that have achieved their set value;
• extracting, by the management computer, purchase information such as a product name, a number of purchase product and total purchase amount in a general product purchased by the members;
• calculating, by the management computer, a difference amount between a total market sales amount of the same number of product and the same products as the general products purchased by the members based on the purchase information, and a total purchase amount of the general product of the members;
• calculating, by the management computer, a difference amount between the total market sales amount and the total purchase amount as the allowance of the viral member group;
• and
• providing, by the management computer, the allocation allowance information to the user terminal of the members belonging to the viral member group.