Adaptive video advertising using eas pedestals or similar structure

An EAS pedestal system for directed advertising in a retail store environment, comprising:

• a pedestal housing in which at least one EAS sensor is provided;
• at least one video display device supported on the pedestal housing;
• at least one video camera supported on the pedestal housing in a location and orientation that facilitates capture of a plurality of video images including facial images associated with a plurality of human faces under conditions where the human faces are positioned to observe the video display device;
• and
• a computer processing system configured to
• apply an analytical process to the plurality of video images provided by the at least one video camera to identify instances of the one or more of the facial images where the human face contained therein is at least one of passing in front of or looking toward the at least one video display device,
• determine at least one human demographic trait data based on each of the facial images;
• and
• adaptively determine advertising content to be displayed on the video display device based on information derived from the analytical process.