Universal authentication of in-window purchasing and communication of embedded digital advertisement

A computer product for an authenticated digital user to purchase and engage with a payment processing system to purchase or execute the payment for goods or services through within an embedded digital advertisements, comprising:

• remaining within a platform or shared portal, without performing an outbounding action, resulting in the end-user or authenticatee remaining on the original platform or portal;
• cataloging and sharing unique user information that can identify with accuracy the end-user or authenticatee and any information that may possess, via a backend server system, critical to the execution of the payment for goods or services;
• communicating with third-party services in an effort to maintain security and functional efficiency in the payment processing of financial information to execute the payment for goods or services within the embedded digital component;
• and
• securing personal information of end-user or authenticatee through standardized security protocols, tools, and third-party services to ensure the safety of sensitive financial information unique to an end-user or authenticatee.

A computer product to communicate within an embedded digital component to a separate embedded digital component in real time, comprising:

• responding to actions inputted through embedded components, parts, or elements that create messaging or corresponding behaviors;
• sharing information through a database or floating backend server system that is unique to the end-user or authenticatee;
• and
• corresponding to inputs across separate embedded digital advertising components that are presented to a plurality of end-users displayed in those separate embedded digital advertising components in the form of a conversation element, in real time.