Maintaining advertisements without revealing sensitive data of a user on a personal computing device

A non-transitory computer readable medium including instructions that, when executed by at least one processor, cause the at least one processor to perform operations for receiving a targeted advertisement on a personal computing device without revealing sensitive data of a user of the personal computing device, comprising:

• maintaining, on a personal computing device, sensitive data associated with the user, the sensitive data being at least one of:
• behavioral data associated with the user or demographic data associated with the user;
• identifying, on the personal computing device, while the user is interacting with an application running on the personal computing device, an opportunity to display a targeted advertisement to the user of the personal computing device;
• receiving, on the personal computing device, a prompt to request a targeted advertisement for display on the personal computing device, the targeted advertisement being part of a discrete advertising campaign selected based on the sensitive data associated with the user;
• wherein the sensitive data associated with the user is maintained securely on the personal computing device and not shared external to the personal computing device without the user's authorization;
• and
• requesting, based on the prompt, the targeted advertisement for display on the personal computing device.

A computer-implemented method for receiving a targeted advertisement on a personal computing device without revealing sensitive data of a user of the personal computing device, the method comprising:

• maintaining, on a personal computing device, sensitive data associated with the user, the sensitive data being at least one of:
• behavioral data associated with the user or demographic data associated with the user;
• identifying, on the personal computing device, while the user is interacting with an application running on the personal computing device, an opportunity to display a targeted advertisement to the user of the personal computing device;
• receiving, on the personal computing device, a prompt to request a targeted advertisement for display on the personal computing device, the targeted advertisement being part of a discrete advertising campaign selected based on the sensitive data associated with the user;
• wherein the sensitive data associated with the user is maintained securely on the personal computing device and not shared external to the personal computing device without the user's authorization;
• and
• requesting, based on the prompt, the targeted advertisement for display on the personal computing device.

A personal computing device, comprising:

• a memory storing software instructions for receiving a targeted advertisement on the personal computing device without revealing sensitive data of a user of the personal computing device;
• and
• a hardware-based processor configured to execute the software instructions to perform operations comprising:
• maintaining, on a personal computing device, sensitive data associated with the user, the sensitive data being at least one of:
• behavioral data associated with the user or demographic data associated with the user;
• identifying, on the personal computing device, while the user is interacting with an application running on the personal computing device, an opportunity to display a targeted advertisement to the user of the personal computing device;
• receiving, on the personal computing device, a prompt to request a targeted advertisement for display on the personal computing device, the targeted advertisement being part of a discrete advertising campaign selected based on the sensitive data associated with the user;
• wherein the sensitive data associated with the user is maintained securely on the personal computing device and not shared external to the personal computing device without the user's authorization;
• and
• requesting, based on the prompt, the targeted advertisement for display on the personal computing device.