Efficiently providing advertising competition rules to target devices

A non-transitory computer readable medium including instructions that, when executed by at least one processor, cause the at least one processor to perform operations for efficiently providing advertising competition rules to a personal computing device of a user, comprising:

• maintaining a plurality of sets of advertising competition rules, the plurality of sets of advertising competition rules being associated with a plurality of discrete advertising campaigns, wherein the plurality of sets of advertising competition rules are capable of being applied by the personal computing device;
• receiving non-personal advertisement targeting data from the personal computing device, the non-personal advertisement targeting data including one or more non-personally identifying characteristics of the user;
• filtering the plurality of sets of advertising competition rules using a filtering technique, based on the non-personal advertisement targeting data, to identify a subset of the plurality of sets of advertising competition rules;
• and
• transmitting the subset of the plurality of sets of advertising competition rules to the personal computing device, wherein the subset of the plurality of sets of advertising competition rules are configured to be applied by the personal computing device in a real-time selection of an advertising campaign associated with a targeted advertisement to be received by the personal computing device.

A computer-implemented method for efficiently providing advertising competition rules to a personal computing device of a user, comprising:

• maintaining a plurality of sets of advertising competition rules, the plurality of sets of advertising competition rules being associated with a plurality of discrete advertising campaigns, wherein the plurality of sets of advertising competition rules are capable of being applied by the personal computing device;
• receiving non-personal advertisement targeting data from the personal computing device, the non-personal advertisement targeting data including one or more non-personally identifying characteristics of the user;
• filtering the plurality of sets of advertising competition rules using a filtering technique, based on the non-personal advertisement targeting data, to identify a subset of the plurality of sets of advertising competition rules;
• and
• transmitting the subset of the plurality of sets of advertising competition rules to the personal computing device, wherein the subset of the plurality of sets of advertising competition rules are configured to be applied by the personal computing device in a real-time selection of an advertising campaign associated with a targeted advertisement to be received by the personal computing device.