Generating tracking urls and redirecting from tracking urls

One or more non-transitory machine-readable media storing instructions which, when executed by one or more processors, cause:

• receiving user input indicating a selection of a link presented in a post published on a social media platform, where in the selection of the link is made by a consumer of the social media platform;
• mapping the link to a tracking URL, wherein the tracking URL includes one or more tracking parameters configured to pass tracking information to one or more tracking services;
• determining tracking data associated with the tracking URL;
• wherein the tracking data comprises a first set of tracking information passed to the tracking services based on a first set of prior selections, by a plurality of consumers, of one or more links mapped to the tracking URL;
• determining digital body language associated with the consumer;
• wherein the digital body language comprises a second set of tracking information passed to the tracking services based on a second set of prior selections, by the consumer, of a plurality of URLs;
• identifying a candidate set of destination URLs associated with the tracking URL;
• based on the tracking data and the digital body language:
• selecting a particular destination URL, from the candidate set of destination URLs, towards which to redirect the consumer;
• based on the particular destination URL:
• causing a destination page associated with the particular destination URL to be presented to the consumer.

A method, comprising:

• receiving user input indicating a selection of a link presented in a post published on a social media platform, where in the selection of the link is made by a consumer of the social media platform;
• mapping the link to a tracking URL, wherein the tracking URL includes one or more tracking parameters configured to pass tracking information to one or more tracking services;
• determining tracking data associated with the tracking URL;
• wherein the tracking data comprises a first set of tracking information passed to the tracking services based on a first set of prior selections, by a plurality of consumers, of one or more links mapped to the tracking URL;
• determining digital body language associated with the consumer;
• wherein the digital body language comprises a second set of tracking information passed to the tracking services based on a second set of prior selections, by the consumer, of a plurality of URLs;
• identifying a candidate set of destination URLs associated with the tracking URL;
• based on the tracking data and the digital body language:
• selecting a particular destination URL, from the candidate set of destination URLs, towards which to redirect the consumer;
• based on the particular destination URL:
• causing a destination page associated with the particular destination URL to be presented to the consumer;
• wherein the method is performed by one or more devices respectively including one or more hardware processors.