Tracking online conversions attributable to offline events
AssigneeOath (Americas) Inc.
InventorsArmen Avedissian, Nathan Janos
Life of this patent
Estimating the term…
Abstract
Systems and methods are provided for determining a quantity of network location visitors that are likely generated or encouraged by specific offline events. A corresponding number of leads may then be attributed to and associated with those specific events. Ongoing conversion activity of those visitors may be tracked and associated with the offline events. Conversions of those visitors may be attributed entirely or partially to one or more specific offline events. The effectiveness of each offline may then be evaluated based on aggregate lead and conversion information.
Claims21
1-46. (canceled)
A method of attributing online activities to offline events, the method comprising:
- determining a baseline number of unique visitors arriving at a network location via a first channel during a baseline time period, the first channel comprising a method for accessing the network location;
- measuring a total number of unique visitors arriving at the network location via the first channel during a measurement time period;
- determining a first channel lift quantity by subtracting the baseline number of unique visitors from the total number of unique visitors;
- determining a number of unique visitors, associated with the first channel, to associate with promotional elements for the first channel;
- determining a distribution of visitors to be associated with offline events;
- from a set of visitor records of unique visitors that arrived via the first channel, selecting visitor records to be associated with a plurality of offline events;
- and
- associating the selected visitor records with the plurality of offline events.
A system for attributing online activities to offline events, the system comprising:
- at least one data storage device storing instructions for attributing online activities to offline events;
- at least one processor that, upon executing the instructions for attributing online activities to offline events, executes a method comprising:
- determining a baseline number of unique visitors arriving at a network location via a first channel during a baseline time period, the first channel comprising a method for accessing the network location;
- measuring a total number of unique visitors arriving at the network location via the first channel during a measurement time period;
- determining a first channel lift quantity by subtracting the baseline number of unique visitors from the total number of unique visitors;
- determining a number of unique visitors, associated with the first channel, to associate with promotional elements for the first channel;
- determining a distribution of visitors to be associated with offline events;
- from a set of visitor records of unique visitors that arrived via the first channel, selecting visitor records to be associated with a plurality of offline events;
- and
- associating the selected visitor records with the plurality of offline events.
A non-transitory computer-readable medium storing instructions that execute a method comprising:
- determining a baseline number of unique visitors arriving at a network location via a first channel during a baseline time period, the first channel comprising a method for accessing the network location;
- measuring a total number of unique visitors arriving at the network location via the first channel during a measurement time period;
- determining a first channel lift quantity by subtracting the baseline number of unique visitors from the total number of unique visitors;
- determining a number of unique visitors, associated with the first channel, to associate with promotional elements for the first channel;
- determining a distribution of visitors to be associated with offline events;
- from a set of visitor records of unique visitors that arrived via the first channel, selecting visitor records to be associated with a plurality of offline events;
- and
- associating the selected visitor records with the plurality of offline events.
Dependencies are inferred from the claim text.