Advertisement campaign filtering while maintaining data privacy for an advertiser and a personal computing device

A non-transitory computer readable medium including instructions that, when executed by at least one processor, cause the at least one processor to perform operations for performing an advertisement campaign filtering process while protecting the privacy of both an advertiser and a user of a personal computing device, comprising:

• maintaining a plurality of sets of advertising competition rules, the plurality of sets of advertising competition rules being associated with a plurality of discrete advertising campaigns, wherein the plurality of sets of advertising competition rules are capable of being applied by the personal computing device;
• for a set of advertising competition rules from the plurality of sets of advertising competition rules:
• identifying advertisement targeting criteria associated with the set of advertising competition rules,
• differentiating, from within the advertisement targeting criteria, between advertisement-sensitive targeting criteria and advertiser-insensitive criteria,
• transforming the advertisement-sensitive targeting criteria, and
• transmitting, to the personal computing device, at least a portion of the transformed advertisement-sensitive targeting criteria;
• receiving a response from the personal computing device, the response being based on a comparison, by the personal computing device, of the transmitted advertisement-sensitive targeting criteria with data stored on the personal computing device;
• and
• determining, based on the response, whether the set of advertising competition rules should be transmitted to the personal computing device.

A computer-implemented method for performing an advertisement campaign filtering process while protecting the privacy of both an advertiser and a user of a personal computing device, comprising:

• maintaining a plurality of sets of advertising competition rules, the plurality of sets of advertising competition rules being associated with a plurality of discrete advertising campaigns, wherein the plurality of sets of advertising competition rules are capable of being applied by the personal computing device;
• for a set of advertising competition rules from the plurality of sets of advertising competition rules:
• identifying advertisement targeting criteria associated with the set of advertising competition rules,
• differentiating, from within the advertisement targeting criteria, between advertisement-sensitive targeting criteria and advertiser-insensitive criteria,
• transforming the advertisement-sensitive targeting criteria, and
• transmitting, to the personal computing device, at least a portion of the transformed advertisement-sensitive targeting criteria;
• receiving a response from the personal computing device, the response being based on a comparison, by the personal computing device, of the transmitted advertisement-sensitive targeting criteria with data stored on the personal computing device;
• and
• determining, based on the response, whether the set of advertising competition rules should be transmitted to the personal computing device.